EXPERIENTIAL EVENT PRODUCTION · SALT LAKE CITY

EXPERIENTIAL DESIGN THAT STANDS UNDER PRESSURE

01Expertise

EVERY DISCIPLINE ONE TEAM

Fatfish is a full-service event production company. We plan, design, build, and run events top to bottom, from the first production call, to the last truck out, and the media captured along the way.

Founded in 2015 with deep AV roots, we've built a team that covers every production discipline in-house: producers who own each show from concept through execution, production managers who run the logistics and crew, department leads in audio, video, and lighting, 3D and scenic design teams who build environments from the ground up, and content teams who capture every moment for your brand to make sure the story lands.

We work across brand activations, corporate events, concerts, tradeshows, premieres, and sports. A decade of production across those categories teaches you what to expect: the window will be tight, the equipment can't fail, and the show has to run seamlessly no matter what. We've been there and have the knowhow to make your event a success without any of the stress landing on you.

02Track record

By the numbers:
2025

160+
events produced in 2025 alone
5
countries
48
states
10k+
audiences — we produce at this scale, regularly
1,100+
flights to shows
250+
team members — a deep network of full-time and freelance professionals
Venue map
See every room we've worked.
Broadcast Fleet

Two purpose-built mobile production units — scalable to your show.

Large Broadcast Truck
Up to 80 input sources
  • Onsite editing suite
  • Fiber with server access
  • Isolated audio booths & teleprompter
  • Client & show-caller working area
  • Handles multiple simultaneous shows
  • Climate controlled even in extreme temperatures
Small Broadcast Truck
Up to 40 input sources
  • Towable by pickup — rapid deployment
  • 30A power — virtually any venue
  • Fiber connected
  • Isolated audio booths & teleprompter
  • Climate controlled
  • Small footprint
OUR INVENTORY

A snapshot of the gear we own and stand behind.

1,500+
LED video wall panels, owned
250+
L-Acoustics PA boxes
400+
lighting fixtures
2,000+
feet of truss and rigging
 
03Experience

CASE STUDIES

Our work from across event types, the challenges we've faced, and a project in our books to highlight the call we made in the moment.

Brand activations & experiences

The brand moment is outdoors, on camera, and unrepeatable.

  • Weather owns your build. Wind load on truss, fabric, and tall scenic is the failure no render shows you.
  • Power is the whole show. One activation, one generator, no redundancy — and the hero moment goes dark.
  • Flow and the hero shot. If guests can't move and the camera can't frame it, the activation didn't happen.
When show day turned — and the call we made

Utah Jazz 2024 home opener. Six towering fabric columns in the Delta Center courtyard, plus a mountain-inspired DJ stage.

The curveball

A gusty fall afternoon. Wind load on tall, sheer-fabric scenic is the failure no render shows you.

The call

We engineered the fabric to read as designed and hold in the wind, and tuned a courtyard PA that pulled fans in from blocks away. It stood, all day.

Concerts, festivals & live music

The advance changes, and the room still has to sound right.

  • The advance moves late. Backline, input list, and stage plot shift 48 hours out — and nobody tells AV.
  • Coverage vs. the ordinance. Even line-array energy up front, and nothing in the neighbors' windows.
  • Changeover is the silent killer. Dead air between acts is where festivals lose the crowd.
When show day turned — and the call we made

The Piano Guys at Red Rocks. A cello, a grand piano, and a 9,000-seat amphitheater cut from sandstone.

The curveball

Open sandstone: no roof, shifting weather, and acoustics you do not control.

The call

Our COO designed lighting and our senior producer ran audio here for eight years — intimate on stage, full in the back row, beautiful on camera.

Sports & arena moments

Multiple venues, one clock, and a broadcast that can't drop.

  • The game owns the calendar. Your load-in window is whatever the arena schedule leaves you — often overnight.
  • Multi-venue, same night. Activations across a downtown have to look like one show on one timeline.
  • Broadcast is not an afterthought. If the livestream stutters, the sponsors saw it.
When show day turned — and the call we made

NBA All-Star Weekend, Salt Lake City. A multi-million-dollar production across several downtown venues, alongside talent like Dan Reynolds and Dwyane Wade.

The curveball

Multiple venues, one weekend, one clock — and a broadcast that could not drop.

The call

Showcases, philanthropy, and fan activations across downtown, all synchronized on a single timeline under one accountable team.

Premieres, reveals & entertainment

The talent, the reveal, and the look — with no second take.

  • Talent timing is the real run-of-show. Green rooms, walk-ups, and the reveal beat have to land to the second.
  • One playback machine is one failure point. The reveal cannot hinge on a single laptop.
  • Powerful, but out of sight. The rig serves the moment — the product is the star, not the PA.
When show day turned — and the call we made

Lamborghini Revuelto reveal. An empty airplane hangar turned into a world built for the car, for a high-profile audience.

The curveball

A raw hangar means raw acoustics and zero infrastructure — powerful sound risked swallowing the room and stepping on the moment.

The call

We built a world, not a stage — elegant lighting and a discreet, powerful PA tuned so the Revuelto, not the rig, owned the room.

Tradeshows & exhibits

A booth that has to load in overnight and draw a crowd by 9am.

  • The floor schedule is not yours. Union labor, marshaling yards, and tight move-in windows decide what's possible — not the render.
  • You're competing for attention. A hundred booths in one hall — the LED, the lighting, and the sightline have to pull people in from the aisle.
  • It has to travel and reset. The same exhibit has to look show-fresh in the next city, crate after crate.
When show day turned — and the call we made

KubeCon — Octopus Deploy. A multi-zone booth with a feature display, product, and a presentation theater on a major convention floor.

The curveball

Artwork to be printed on the booth design was submitted but wasn't up to our standards in resolution. In other words —  pixelated graphics that stuck out like a sore thumb.

The call

We made the call to preemptively enhance graphics and pass them off to our client for their final approval.

Corporate events & general sessions

The keynote can't miss, and the message is the whole point.

  • Show-calling is the difference. Keynotes, awards, and reveals live or die on cue-to-cue precision — one missed cue is the one everyone remembers.
  • Content arrives late. Decks, videos, and walk-in loops change the night before — the system has to absorb it without drama.
  • The room has to read clean. Big LED, clear audio, and confident lighting so leadership lands the message, not the production.
When show day turned — and the call we made

Magellan's Momentum conference. Keynotes and general sessions with staging, LED, and show-calling where the message couldn't miss.

The curveball

Final content kept moving right up to show week — and the run-of-show had to stay airtight through every change.

The call

One producer owned the run-of-show and a dedicated show-caller drove cues, so every keynote, video, and transition hit on time and on message.

04Portfolio

SELECTED WORKS

A wider look across every event type — one featured production per category, with more of the rooms we've owned alongside it.

Brand activations
Featured
Macro · Sundance Lounge

Full builds at Sundance for Macro and World of Hyatt — custom scenic that hosted Pedro Pascal, Issa Rae, and Too Short in performances and MasterClasses that brought the film festival to life.

Hawaiian Airlines · 31 Days of Lei
Adidas · Wanderlust Launch
Hyatt · Sundance Pop-up
Moxie · College Night After Party
FLS · After Party
Moxie · Prize Wheel
Concerts & live music
Featured
Utah Pride Festival

A full main-stage production for one of Utah's largest annual festivals — sound, lighting, and staging built to carry the energy of thousands of attendees from the first act to the last, each promoting equality in Utah.

Loveloud · Main Stage
Mayhem Kings · Studio Recording
The Piano Guys · Tuacahn
Kilby Block Party · Silent Disco
Socure · Identity Summit
FICE Gallery · Neon Rodeo
SPORTS
Featured
NBA All-Star Weekend · Salt Lake City

A multi-million-dollar production across several downtown venues — showcases, philanthropy, and fan activations synchronized on a single timeline under one accountable team.

Utah Mammoth · Content Day
Utah Jazz · Content Day
Salt Lake Bees · Stadium Groundbreaking
MLB · MVP Clubhouse
NBA All-Star Week · All-Star Conference
Play Make Hers · All-Star Brunch
Premieres & entertainment
Featured
Lamborghini · Revuelto Reveal

An empty airplane hangar turned into a world built for the car — elegant lighting and a discreet, powerful PA tuned so the Revuelto, not the rig, owned the room.

Lamborghini · Urus Reveal
NBA All-Star Week · VIP Reception
Lulubug's Garden · Film Premiere
Spyhop · Pitchnic Premiere
Bentley · Continental Reveal
Hulu · Series Premiere
Tradeshows
Featured
Geneo  · Glo2Facial

A custom exhibit for Geneo's Glo2Facial launch on the trade show floor — a live treatment demo environment designed to pull beauty professionals off the aisle and into a hands-on brand experience.

Revelyst · Conceptual Design
Fatfish · NAACO
Shamrock Foods · EXPO
GLOO AI · Conceptual Design
Retro Rifle · Conceptual Design
Utah Tourism · Conceptual Design
Corporate events
Featured
Vivint · Todd Pedersen

An airplane hangar transformed into a world-class celebration — Justin Bieber, top chefs and designers from around the world, and thousands of lighting fixtures turning raw space into one of Utah's most notable events.

WGU · All Hands
Magellan · General Session
Fox Pest Control · Super Saturday
Equality Utah · Allies Gala
Master Control · Sales Kick Off
TopCon · Optometry
05Process

OUR WORKFLOW

End to end, under one accountable team — what it's actually like to hand us your show. 

1
Client-led discoveryMONTHS OUT
We start from your goal and the room. As soon as you have your first idea, give us a call so we can work together to formulate a plan — even before you settle on a date or venue.
2
One producer, one lineThroughout
A single producer owns your outcome end to end. You text one person — and they carry the stress, not you.
3
Creative & experience designWeeks out
We plan what your event needs, together — scenic, staging, lighting, and custom content or fabrication. You see renders and look-books before anything is built.
4
Quote & contractPRE-PRODUCTION
We provide upfront pricing that accurately represents our plan to execute your vision. We plan, then we plan again and look for your approval before any changes are made.
5
Pre-show walkthroughShow week
A full technical and creative walkthrough of the plan we created together — so the first time something runs is never in front of your audience.
6
On siteShow day
Your event producer is your point of contact and show leader throughout your event — ensuring your brand looks its best and your expectations are exceeded.
7
Post-production & contentDays after
We don't strike and vanish. Your show becomes customized content — recap posts, marketing materials, and photography — delivered on a quick turnaround you can put straight to work. Our post-event correspondence ensures your next event with us is even better than the last.
06Team

Leadership &
deep expertise

"Stress-free" means nothing until you know exactly who owns your outcome. For you, that is one person — with a deep bench behind him.

Pete Bordass
Your point of contact
Pete Bordass
ACCOUNT EXECUTIVE

Pete is a certified Project Manager with extensive experience in live music, corporate events and trade shows. Pete is your calm-in-a-crisis, common sense leader who will be by your side every step of the way.

Richard Payson
Richard Payson
Co-Owner / COO

10+ years in AV, including 8 years as lighting designer for The Piano Guys. Sets the bar for visually engaging environments.

Isaac Gonzalez
Isaac Gonzalez
Founder / CMO

Built Fatfish into a standout in experience design for clients like Adidas, Meta, and Amazon. Serves on Salt Lake's Culture Core board.

Cynthia Wainscott
Cynthia Wainscott
Creative Director

Six-plus years making scenic dreams real across every medium — experiences built to stick with you for life.

Chase Cook
Chase Cook
ACCOUNT EXECUTIVE

Manages events worldwide, known for meticulous planning and thriving under pressure when show day turns.

Ben Bielefeld
Ben Bielefeld
DIRECTOR OF PRODUCTION

With Fatfish since 2014; production manager and audio engineer for The Piano Guys. Blends creativity and precision for standout events.

Bubba Palmer
Bubba Palmer
ACCOUNT EXECUTIVE

Immersive-tech specialist; former Head Carpenter for the Lindsey Stirling Tour. Specializes in turning your ideas into reality.

07Next

LET'S TALK

Send us your next big idea. 

We'll outline how we'd approach it and refine it to match your vision.

Let's build
YOUR EXPERIENCE.
fatfishmedia.com · June 2026